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About Frederick's of Hollywood®

Since 1946, Frederick's of Hollywood® has been an iconic pioneer in the fashion industry, revolutionizing the world of intimate apparel with bold designs and innovative silhouettes. We continue to honor our heritage by crafting high-quality, glamorous lingerie that empowers individuals to embrace their confidence and sensuality.

Our Mission

Our mission is to inspire self-expression and celebrate the art of seduction through sophisticated, trend-setting fashion that makes every customer feel legendary.